Being able to communicate what you are selling quickly and easily to your potential customers is a key factor in whether your business will succeed. Signage is an important tool used in that communication effort. In the past, professional signage has been a significant investment for most businesses. They were difficult and costly to make, had limited design and lettering options, may have required long-lead times, and could have been challenging to install. Once they were established, older signage was difficult to change, move or update. The advent of digital printing brought producing vinyl signs into a new generation. Three advantages of using vinyl signs for business are discussed in this article.
1. Vinyl Signs Provide Custom Design Options
Gone are the days of selecting from a limited number of text fonts, colors and design options due to the early limitations of vinyl sign production. The old-fashioned way to produce vinyl signs involved heat pressing letters and images to the sign itself.
With digital printing, a business can easily create signage that matches and compliments its corporate logo, name, company colors and design. Accuracy in capturing a business’ unique look and feel is easily possible with vinyl signs. Literally millions of colors and shades are now available.
2. Vinyl Signs Are Extremely Durable
Conventional signage and banners have been printed on a wide variety of materials including paper, cloth and vinyl. The most durable of these options is vinyl. It is waterproof and resistant to damage from handling, weather and temperature changes. Vinyl signs can tolerate all these difficult situations and be cleaned up and stored and reused again when needed.
Today, many printers feature UV-resistant ink that can be used to protect your signage from repeated exposure to the sun. Signs will not fade or wear as quickly as in the past. In windy areas, vinyl signs can be further protected by punching small holes for the wind to blow through.
3. Vinyl Signs Provide Affordable Marketing
Promoting your products and services can be a significant investment, and today there are a myriad of marketing options available from public relations campaigns to internet marketing programs. For small businesses interested in attracting local customers, vinyl signs are a relatively easy and affordable way to get the word out. Since they are flexible and reusable, vinyl signs allow businesses to change their message and keep their products and services fresh in the minds of potential customers.
In short, vinyl signs today are extremely customizable, durable and inexpensive. They can be the perfect marketing answer for many businesses and serve a wide variety of purposes.